Governor Newsom Unveils ‘Made in California’ Program for State Businesses
Governor Gavin Newsom has announced a new statewide marketing program and label, "Made in California," which will allow businesses to identify products manufactured in the Golden State.
Sacramento Stockton Modesto, CA, August 28, 2026 — Governor Gavin Newsom has officially announced the launch of a new statewide initiative designed to bolster businesses operating within California. The program, branded as “Made in California,” will introduce a distinct label that companies can utilize to identify products manufactured in the Golden State. This new marketing program aims to provide consumers with a clear way to recognize and support goods produced locally.
The “Made in California” label is intended to serve as a mark of origin, allowing businesses to differentiate their products in a competitive marketplace by highlighting their California manufacturing base. While the full scope and implementation details of the program were not immediately available, the announcement signifies a state-led effort to promote domestic production and potentially drive economic growth through enhanced consumer recognition.
The initiative comes as businesses across various sectors continue to navigate economic conditions. The “Made in California” designation is expected to offer a consistent visual cue for consumers interested in purchasing locally sourced or manufactured goods. Further information regarding the eligibility criteria for businesses wishing to use the label, as well as the specific marketing strategies planned by the state, is anticipated.
Details regarding the timeline for the program’s rollout and the specific benefits for participating businesses are expected to be released by the Governor’s office. The program aims to leverage the strong brand identity of California to promote its manufacturing sector.
Story summarized from the original created by Brett Stover on fox40.com, see more information here.
