Berkeley-rooted company unveils algorithmic neuroscience platform for political polling, messaging, fundraising and voter persuasion

BERKELEY, Calif., Sept. 1, 2026 /PRNewswire/ — Amygdala Corp., www.amygdala.com, whose technology successfully predicted a key upset in recent Wisconsin primaries, is bringing a disruptive new technology platform to politics: Algorithmic Neuroscience.

Built on technology developed by neuroscience and engineering teams with Berkeley roots, Amygdala is pioneering NeuroPolitics — the application of neuroscience to political strategy.

“We had tremendous success applying neuromarketing to some of America’s leading brands,” said Dr. A.K. Pradeep, Amygdala chairman and co-founder. “Now we are taking those neuroscience insights from brand and market competition and applying them to something even more consequential: helping candidates win elections.”

Amygdala is built on cutting-edge science and engineering. Dr. A. K. Pradeep’s latest foundational work on neural state reduction becoming reportable thought has been accepted for publication in the peer-reviewed Frontiers of Computational Neuroscience, a multidisciplinary journal that focuses on the theoretical modeling of brain function.

The company draws on a team with decades of neuromarketing experience with major global brands to model how voters respond at a non-conscious level. Its technology focuses on two powerful neural systems: the limbic mechanisms underlying threat and emotional response, and the brain mechanisms that create Desire.

Pradeep previously founded NeuroFocus, which was acquired by Nielsen (NiQ) and became a global leader in neuromarketing. Amygdala applies these principles across political messaging, polling, voter-level issue framing and fundraising. The platform is already being deployed in congressional, gubernatorial and state legislative races across the Midwest.

Its synthetic polling moves beyond conventional digital personas. Amygdala creates neuroscience-grounded Dynamic Digital Twins using neurographic profiles of real voters. The approach combines neural-state modeling to deliver polling that is faster, less expensive and designed to capture the forces underlying voter choice.

“NeuroPolitics models what voters actually feel beneath conscious reporting — not simply what they say,” said Devin Pracar, Amygdala co-founder and VP of Product.

Amygdala continues expanding its leadership network. The company recently added Caroline Winnett, executive director of SkyDeck, the startup ecosystem of U.C. Berkeley to its advisory board. She joins the board that includes veteran Democratic strategist Joe Trippi, and political strategist Alex Shashlo.

“We are assembling extraordinary expertise across politics, neuroscience, technology and entrepreneurship,” said Dr. Robert Tatterson, CEO of Amygdala. “The sky is the limit for Amygdala as a company, and the field of NeuroPolitics.”

About Amygdala

Amygdala is a political technology company at the intersection of neuroscience, artificial intelligence and political strategy. Its NeuroPolitics platform uses Algorithmic Neuroscience to understand non-conscious voter response, generate advanced polling insights, optimize political messaging and help campaigns turn voter understanding into electoral advantage.

Contact:
Mike Smith
Chief Political Officer
Amygdala
mike@amygdala.com
703-623-3834

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SOURCE Amygdala