PLM Launches Black Label Performance Line During Monterey Car Week
Private Label MFG introduces PLM Black Label, a premium line of titanium exhaust systems and dry carbon components for
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Private Label MFG introduces PLM Black Label, a premium line of titanium exhaust systems and dry carbon components for exotic and high-performance vehicles.
SOUTH SAN FRANCISCO, CA, UNITED STATES, August 20, 2026 /EINPresswire.com/ — Private Label MFG (PLM), an automotive performance parts manufacturer serving enthusiasts since 2005, today announced the launch of PLM Black Label, a premium performance line focused on titanium exhaust systems, dry carbon fiber components, and select performance upgrades for exotic and high-performance vehicles.
The launch represents PLM’s continued expansion into the premium automotive market, building on more than two decades of experience developing aftermarket performance products for automotive enthusiasts.
PLM Black Label combines lightweight materials, performance-focused engineering, distinctive sound, and premium finishes for owners looking to enhance the performance and character of some of the world’s most desirable vehicles.
The initial Black Label program includes products developed for select Porsche, McLaren, Lamborghini, and Ferrari applications, with additional exotic and high-performance platforms planned as the product line expands.
To showcase the Black Label program in a real-world enthusiast environment, PLM brought its McLaren 720S to the Monterey Peninsula during Monterey Car Week. The vehicle features PLM performance upgrades including a titanium exhaust system, custom performance tuning, and carbon fiber components.
The PLM team attended automotive gatherings and events throughout Monterey Car Week, using the modified 720S to demonstrate the company’s evolving approach to the premium performance market and connect directly with exotic and performance vehicle enthusiasts.
“Monterey Car Week brings together some of the most passionate automotive enthusiasts and some of the world’s most remarkable cars,” said John Magpatoc, Marketing Manager at Private Label MFG. “Bringing our Black Label McLaren 720S gave us the opportunity to experience that community firsthand and showcase what PLM is building for the premium performance market.”
Black Label represents a new chapter in PLM’s product strategy. While the company continues to develop performance products for popular enthusiast platforms, the premium line allows PLM to apply its product development experience to higher-end vehicles and materials, including lightweight titanium and dry carbon fiber.
The company plans to expand Black Label with additional exhaust, aerodynamic, and performance products for select Porsche, McLaren, Lamborghini, Ferrari, and other exotic, luxury, and high-performance vehicle applications.
“Black Label is about creating products that complement cars that are already extraordinary,” John Magpatoc added. “Our goal is to deliver the performance, materials, fitment, sound, and attention to detail that owners in this segment expect.”
The launch of Black Label is part of PLM’s broader strategy to expand its presence across multiple segments of the automotive enthusiast market while continuing to invest in product development, new vehicle platforms, and premium automotive products.
For more information about PLM Black Label and its expanding lineup of premium performance products, visit the PLM Black Label collection at PrivateLabelMfg.com.
About Private Label MFG
Founded in 2005 and headquartered in South San Francisco, California, Private Label MFG (PLM) designs, manufactures, and distributes aftermarket automotive performance products for enthusiasts worldwide. PLM’s growing portfolio spans performance exhaust systems, turbo components, intercoolers, suspension products, engine mounts, aerodynamic components, automotive technology, and premium performance products through PLM Black Label.
John Magpatoc
Private Label Mfg.
+1 650-243-3032
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Monterey Car Week 2026 Was NOT Ready for Our McLaren 720S…
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