Lowey Dannenberg, P.C. Investigates Alleged Tracking of User Data on Sony BRAVIA TVs
NEW YORK, Aug. 06, 2026 (GLOBE NEWSWIRE) -- Lowey Dannenberg, P.C. (“Lowey”), a nationally recognized plaintiffs’
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NEW YORK, Aug. 06, 2026 (GLOBE NEWSWIRE) — Lowey Dannenberg, P.C. (“Lowey”), a nationally recognized plaintiffs’ litigation firm, announces its investigation into Sony Electronics, Inc. (“Sony”) regarding allegations that the company has, for more than a decade (per the Texas Attorney General’s Original Petition and Application for Permanent Injunction, Texas v. Sony Corp. of Am. (the “Petition”)), collected consumer data from certain Sony BRAVIA TVs without users’ knowledge or meaningful consent.
Allegations Involving Sony
The claims center on Automatic Content Recognition (“ACR”) technology embedded in certain Sony BRAVIA TVs through third-party provider Samba TV, which allegedly captures what information appears on the screen and reports that information back to Sony and its partners. Depending on the model and settings, ACR allegedly captures data from sources including, but not limited to, the following:
- cable and broadcast;
- streaming apps;
- YouTube;
- DVD and Blu-ray playback;
- gaming consoles;
- laptops used as monitors;
- security and doorbell camera feeds; and
- video cast via AirPlay or Google Cast.
This content is allegedly captured in real time, even when the television is not connected to the internet, with the stored data transmitted once the set reconnects. Sony allegedly combines this viewing data with device identifiers and household metadata, and shares it with advertising, analytics, and data-broker partners for targeted advertising and consumer profiling. The televisions’ default settings allegedly favor maximal data extraction, and Sony is alleged to have failed to adequately disclose how viewing data is collected and used—meaning any consent consumers provided was not fully informed.
Lowey’s investigation follows a December 2025 Petition filed by the Texas Attorney General against Sony, which raises similar allegations concerning ACR. The Petition asserts that “Sony’s method of tracking can only be described as extreme, granular, and continuous surveillance.” Lowey intends to pursue claims on behalf of users nationwide based on the same alleged conduct.
Statements from the Chairs of Lowey’s Mass Arbitration Practice Group
“A television is a device that sits in your living room among your friends and family—it enrages everyone that these devices are being converted into active surveillance tools.” –Christian Levis, Esq., Partner and Chair of the Data Privacy Practice Group at Lowey Dannenberg, P.C.
“When most of us sit down to unwind and watch TV, the last thing on our minds is that the shows we watch, the YouTube videos we search for, and the content we enjoy in the privacy of our own homes are being tracked—but for millions of TV owners, that may be happening every time they turn on their television, without their knowledge or meaningful consent.” –Patricia Zapata Latzer, Esq., Co-Chair of the Mass Arbitration Practice Group at Lowey Dannenberg, P.C.
Who May Be Eligible
You may be eligible to recover up to $10,000 in compensation if you:
- are 18 years of age or older,
- own or have owned a Sony BRAVIA TV, and
- are a United States resident.
Individuals who believe they may qualify can complete a short eligibility form and create an account through the case management platform, Claim Magic, at: https://claimmagic.com/cases/sonybravia-tv-privacy-investigation.
Claim Magic is a centralized system for managing your interactions with lawyers working on this investigation, as well as any other legal claims you may qualify for. You must have a Claim Magic account to pursue a claim.
It is completely FREE to check your eligibility and create an account on Claim Magic. You will not be charged, regardless of your eligibility for a case.
What You Need to Know
How do I know if I qualify? To determine if you qualify, you must complete the short eligibility questionnaire on Claim Magic. It takes only a few minutes.
What happens after I sign up? Attorneys at Lowey will review your submission to confirm eligibility and will relay the next steps to help you pursue your claims.
Will I have to go to court? No. Under Sony’s Terms & Conditions, consumer disputes are resolved through arbitration rather than in court. Your attorneys from Lowey will guide you through the arbitration process. Please contact them at any time through the Claim Magic platform with any questions regarding your case.
Does it cost anything to check my eligibility? No. There is no cost to check eligibility or create a Claim Magic account.
How long does this process take? Each case is different and can vary in length. We will be able to communicate updates and changes in case status to claimants via Claim Magic. Because of this, checking your Claim Magic account regularly is the best way for you to stay current on any active investigations.
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About Lowey Dannenberg, P.C.
Lowey Dannenberg, P.C. is a nationally recognized law firm representing individuals, businesses, and institutional investors in complex litigation and mass arbitration, including antitrust, securities, healthcare, commodities, data privacy, and consumer protection matters. For over 50 years, the firm has achieved landmark recoveries and has built a reputation for excellence, integrity, and innovative legal strategy.
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