Align Ventures, a venture capital firm investing in consumer brands and technologies, today announced the close of its oversubscribed $125 million Early-Stage Fund II. This surpassed its $100 million target and brought the total platform’s AUM to more than $2.5 billion as of June 2026.

Early-Stage Fund II drew returning Fund I investors alongside new partners who share the firm’s conviction in culture-defining consumer brands. The raise builds on strong outcomes from Align’s debut fund, including recent exits from Coterie, acquired by Mammoth Brands, and Touchland, acquired by Church & Dwight. Combined with earlier exits from Hims and Billie, these rank among the most successful consumer outcomes of the past five years. Fund I ranks in the top decile across TVPI, Net IRR, and DPI among 2019-vintage U.S. venture funds, according to Carta.

With Fund II, Align will invest $2 million to $10 million initial checks into 15-20 brands that transform everyday consumer experiences across categories including beauty, personal care, health, wellness, pet, and home. Ahead of Fund II, Align warehoused an early-stage investment in California Naturals and recently followed on in the company’s Series B.

“We build deep conviction in our prospective partners ahead of an investment and only back a small number of brands each year. That way we can offer meaningful support and shape outcomes for our portfolio companies,” said Ben Bryce, Founder and Managing Partner at Align Ventures. “We offer capital at every stage, access to advisors who have built household names within consumer, and a team that has guided billions in exits.”

Alongside GPs Ben Bryce and Grant Hosking, the investment team includes Andrew Ferrero, Peyton Raun, and Melanie Singh, who join Align from firms including Left Lane Capital and The Estée Lauder Companies (New Incubation Ventures). Collectively, the team brings experience across consumer investing, brand strategy, and operating roles at category-defining brands.

“Ben, Grant, and the Align team have not only been dependable investors, but also true thought partners and supporters,” said Jess Jacobs, CEO of Coterie. “They consistently lean in where it matters most.”

Founded in 2018, Align has built a track record of backing category leaders within the consumer space, including Hims, Billie, Olipop, Starface, Jinx, and California Naturals.

To stay up to date on the latest from Align Ventures and its portfolio companies, please visit: https://align.vc/

About Align Ventures

Align Ventures (“Align”) invests in early-stage consumer brands and technologies that reshape our culture. Founded in 2018, Align supports the entire lifecycle of its portfolio companies, including follow-on capital and access to its expansive network of operators and experts across marketing, creative, retail, operations, and more. Align has a demonstrated track record of identifying and accelerating enduring brands from the earliest stages through exit, backed by a team with deep expertise in consumer, M&A, and operations.

This press release is for informational purposes only and does not constitute an offer to buy or sell securities. References to specific portfolio companies, including their outcomes, are not representative of all investments made by Align and should not be construed as an indication of future performance. A complete list of Fund I investments is available upon request. Statements attributed to third parties reflect their personal views and experience with Align and may not be representative of the experience of all portfolio companies or investors; such individuals may have an ongoing business relationship with Align and were not compensated for their statements.

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